Brand Manifesto

City Exploration was born from a simple conviction: every journey should be a personal, immersive adventure, carried out with respect for our planet. We believe that discovering a city, a region, or a country should not be reduced to checking off a list of tourist sites. It should be a unique moment, filled with new experiences, authentic encounters, and renewed wonder.

We place people at the heart of everything we do :

• Every partner is invaluable. Their creativity, talents, and passion for travel enrich our offerings and guarantee the quality of our card games.

• Every customer is unique. We listen to their desires and adapt our itineraries to offer them an unforgettable memory.

We are convinced that the Earth is a shared treasure to be preserved. City Exploration is committed to promoting responsible tourism, highlighting lesser-known places and supporting the local economy. We encourage gentle exploration, respectful curiosity, and genuine encounters with the cultures that shape the richness of each destination.

We believe in the power of play to inspire and bring people together. Our playful cards transform a visit into an interactive adventure: riddles, challenges, historical anecdotes, sightseeing tips… Because traveling should be synonymous with joy, emotion, and sharing, City Exploration turns every walk into a moment of connection and discovery.

We stand for a sustainable vision of travel, where innovation serves authenticity and personalization becomes a driver of engagement with the local area. By working hand in hand with our partners and our travelers, we are betting on a form of tourism that benefits everyone: visitors, residents, and the planet.

City Exploration is the promise of an unforgettable journey, designed to reveal what makes each place truly precious: its unique character and living history.

We invite every traveler to let themselves be surprised, to marvel, and to create their own story—in harmony with the people who live there and with the nature that surrounds us.

Your next exploration starts here: follow the guide!